Shaw Communi-cations

A telecommunications provider looking to reposition themselves as a young and cool tech company?! Groundbreaking.

Well, in 2014 we did just that. Introducing… Shaw’s Bot World platform: a world inside your ethernet inhabited by nano-robots delivering the Internet (and all of its content) to you. They are fast, funny and friendly. Mission accomplished!

Shaw’s new platform had to create likability, but more importantly, it had to complement a very diverse range of products and services—from cable television and internet to business-to-business divisions, media properties and satellite services. The rebrand included a complete overhaul of its art direction, design and tone of voice as seen through a new brand identity, print/digital/broadcast/social advertising, packaging and corporate properties.

We teamed up with LAIKA HOUSE to help bring the animated world to life in beautiful cinematic 3D animation.

Created at Rethink Vancouver, 2014 – 2019

Role Art Director & Designer

Copy Morgan Tierney
Logo Kim Ridgewell
Animation LAIKA