Snapchat Memories

Big life milestones are easy to remember. But what about all the other moments that happen in-between? With Snapchat Memories, remembering these big little moments are only a tap away.

As an extension of the Open Your Snapchat campaign, we created the first ever global campaign for Snapchat Memories. The goal was to remind Snapchatters that there is so much more to remember in life’s in-between moments than you think.

Our concept was born out of oxymoronic language, and it redefines the criteria of what makes a big little moment something worth rediscovering.

My role as a Senior Creative was to concept, pitch, design, board and execute every deliverable in the campaign.

The biggest aspect of the creative development involved redefining Snapchat’s photography guidelines that would launch with this project and become the new standard for the brand moving forward. The idea was to make every shot feel real, organic and un-curated (the opposite of what you’d see on Instagram, for example). Most importantly, the footage also had to be shot on a phone using the Snapchat camera (and Snap AR) for maximum brand authenticity.

Created at Snapchat, 2022

Role Senior Designer & Art Director

Copy Stephan Lacombe
CD Janice Shang
Producer Jeff Holiday, Max Rubbins
Photography/Video RJ Shaughnessy
Audio Beacon Studios