What if Collabs

Do you live in a perpetual state of What-If? Me too!

Introducing WHAT-IF COLLABS, a March-2020-lockdown-conceived experiment that explores what happens when our favourite things from popular culture get together to make something brand new. WI?CO integrates design and curiosity into an experiment of collaboration and reinvention made to inspire new ideas, perspectives and technology for humans, brands and everything in between. WI?CO is also built around an in-person experience, called the WHAT-IF COLLABORATORY: the ultimate display of innovation and re-imagination. It’s like a concept show of pop culture.

Created during lockdown, March 2020

Role Art Director & Designer