Science World
Science World is a hands-on science museum in Vancouver, home to hundreds of interactive exhibits, helping people experience science in new and fun ways. I was the lead Designer and Art Director on the account for two years.
For its advertising, we've highlighted the fun and quirky essence of the museum by bringing little-known science facts to life in fun and engaging ways. After all, show and tell makes learning science more fun and engaging – it’s a fact!
First up, “A Moment of Science” videos. We brought science to life through a series of fun demos to help spread the word about their online resource library – a database filled with engaging lesson plans and interesting experiments.
Created at Rethink Vancouver, 2014 – 2015
Role Art Director & Designer
Copy Morgan Tierney
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Recognition:
Advertising and Design Club of Canada, TV Merit (2015)
Lotus Awards, TV Merit (2015)
pPHone
Next, to bring to life the science fact that Urine Can Produce Electricity, we created a unique urinal ad made from an iPhone wired up to a hidden battery pack and a target. When a user’s pee hit the target, it completed the circuit and the phone began charging. This caused the screen to illuminate which displayed the fact alongside the charging icon.
Recognition: Communication Arts, Interactive OOH (2016)
Science of Sports TV
For Science World's Science of Sports Exhibit, we created a TV spot featuring a little-known fact about running long distances
Science of Sports Print
And for Print and OOH, we dug up an all-star lineup of sports facts you won’t find on any trading card.
Featured in Luerzers Archive (2015).
Science of Sports Install
For this outdoor installation, we applied a water-repellent nano coating to the concrete outside Science World, creating an “invisible stencil” that gets refilled whenever it rains, revealing an insane fact about sweating:
Recognition: Applied Arts (2015)
And lastly, a TV spot that was banned on Canadian television because of excessive violence. lol.