Snapchat Year End Stories

Every year, Snapchat launches the Year End Stories Global Campaign: a fun way to remember the year that was with a recap that features none other than yourself.

Using a very fancy algorithm, Snapchat organizes your best Snaps into one of 19 Snapabble categories, and then assembles them together into a short and fun shareable video.

We brought each of the 19 categories to life with 3D design, animation and sound. The work had to be localized for forty-one different global markets, which meant we had to use visuals that worked across many cultures. We also used an editable typeface that could be translated into over 37 languages.

Created at Snapchat, 2021

Role Senior Designer & Art Director

Copy Vince Largoza
CD Ben Tolbert
Producer Chloe Schulberg
3D Animation 1st Ave Buenos Airies