NBC’s The Blacklist

To create some buzz around one of the most anticipated Fall Series Premiere on NBC in 2013, we created a one-of-a-kind public installation in the busiest transit hub in Canada.

The installation was created featuring thousands of names at Toronto’s Union Station. Commuters were directed to visit offthelist.org and enter their names into a search field. Every name entered was made to appear as if it was part of the installation. As users requested to have their names removed online, names would also be removed on the installation, revealing a message in their pattern.

Created at Rethink Vancouver, 2015

Role Art Director & Designer

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Recognition:
One Show, Interactive Shortlist (2016)
Marketing Awards, Interactive Silver (2016)
Applied Arts, 4 x Interactive (2016)