Off Thee Leash
w/ Megan Thee Stallion
Off Thee Leash with Megan Thee Stallion – Snapchat’s latest Original Series – showed a very different side of MTS. But instead of ditching her “Hot Girl” persona, we used it as a bridge connecting her world to the fun world of pets — ultimately inspiring the overall design system and copy for our Thot Sh*t Meets Trot Sh*t launch campaign.
As the lead designer and art director on the project, I lead and executed the strategic design direction from concept all the way through production. I developed the show logo, keyart, photography guidelines, digital, social and giveaway assets for this exciting new series where the best in show meets the best in show business!
Created at Snapchat, 2022
Role Designer & Art Director
Copy Stephan Lacombe
CD Daniel Hall
Photographer Billy Moon
Producer Jeff Holiday
Retouching Art Machine
Client Snapchat, Megan Thee Stallion